New Delhi enters fashion's top 25

[Sandeep Sharma]

NEW YORK:

For the first time, New Delhi has broken into the top 25 of the world’s most fashionable cities, according to an annual survey of the Global Language Monitor. New York has been named the world's top fashion city and Mumbai ranks 22. Mumbai has slipped four places from last year.

The top 10 has Rome, Paris, Milan, London, Los Angeles, Sydney, Las Vegas, Berlin and Tokyo following New York. Sydney leaped by five spots to No 7 while Dubai went up 12 ranks to be ranked 12th. Stockholm and Cape Town also entered the top 25 for the first time as previous rankers Sao Paolo and Bangkok did not figure in the global list this year.

“Our yearly rankings clearly reinforce recent trends: the Big Five, New York, Rome, Paris, Milan, and London, far and away, dominate the world of fashion, especially in the eyes of the print and electronic media, as well as on Internet,” said Millie Lorenzo Payack, a director of the Global Language Monitor.

“At the same time, second tier cities in the world fashion rankings are coming on strong,” he added.

“And, by the way, money spent on media outreach can indeed, make a difference; witness Dubai,” Payack said in a statement.

The ranking was based on GLM's predictive quantities index: a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
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Brgds,
Sandeep

[ashwani.singla@yahoo.fr]

Great ......

Ashwani
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[jasikajohnson]

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[joharabroune]

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